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When content element with image is added in Typo3 the image width is limited to 300px (or 600px in Typo3 versions > 6.x) even if the width is manually set to a higher value.
Add the following two lines to your templates' constants and set the max width according to your template content width (limitation). Or higher if you want to experience the total freedom feeling 😉
styles.content.imgtext.maxW = 650 styles.content.imgtext.maxWInText = 650
* Usually this is done by clicking on the Template menu on your root page, select "Info/Modify) in the drop down menu and click on "Constants")