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How to properly create SEO qualified japanese URLs

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Good to know

In Japan there are four writing styles used:

• Latin
• Kanjo
• Hirangana
• Katakana

For example the word "ryokou", would be "旅行" in Kanji, "りょこう" in Hiragana and in Katakana "リョコウ"

If you sell a product, software or a physical product it is highly recommended to use latin characters in the domain, meta data and titles.

URL in Letters or Japanese characters?

Google doesn't care about if your URL looks like this (http://test.com/services) or like this (http://test.ch/パッケージ/). Both ways are gonna work for Google.
But if you copy the link and want to share it, the link can get messed up like this (http://test.ch/%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9/).

In most cases we recommend to use letters to avoid encoding issues when copying and sharing URLs containing Japanese characters.

Conclusion

• Japanese has different words with same meaning, make sure to track these in the keywords. (kanji, katakana & hiragana)
• Japanese characters are double-byte lenght.
• Don't use Japanese characters in domain names and URLs for now